What we did

Plantmade had discovered that their most successful videos which translated into sales were the ones with authentic, organic storytelling. To capitalise on this insight, we partnered with them to deepen their storytelling approach, not only from the brand's perspective but also through the lens of AMA, the founder. By focusing on the journey, the business challenges, and the wins, we continuously create daily vlog style content that resonates deeply with their audience. This content allowed Plantmade to continue to highlight the brand’s mission and values while building a stronger connection with their community.

The results

The organic storytelling approach, where we documented both business successes and challenges, enabled Plantmade to strengthen their connection with their audience and potential customers on social media. The authenticity and transparency of the content resulted in increased engagement and a deeper relationship with their followers, ultimately boosting their sales. This strategy not only contributed to their ongoing success but also demonstrated the power of genuine storytelling in fostering brand loyalty.

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