What we did

In an effort to boost brand visibility and drive engagement, Half Million launched an influencer marketing campaign to promote their new summer drink range, featuring Iced Hibiscus, Iced Matcha, and Iced Tea. The campaign aimed to achieve 10 million views across social media platforms Instagram and TikTok. To highlight the refreshing nature of these beverages, influencers were tasked with creating visually appealing content that focused on the high-quality ingredients, unique flavors, and vibrant presentation of each drink. Special attention was given to the preparation process, with influencers sharing behind-the-scenes moments to showcase the craftsmanship and foam texture of the Iced Hibiscus, along with the distinctive colors of the Iced Matcha and Iced Tea.

The results

We partnered with 50 influencers and food bloggers who visited the store within 14 days of the campaign launch. Each influencer shared their experience and posted content within 30 days to complete the campaign. The campaign generated overwhelming success, with the featured summer drinks becoming a hit among customers, leading to massive queues at the store throughout the campaign. The collaboration not only increased foot traffic but also solidified Half Million’s reputation for offering refreshing, high-quality beverages, driving strong engagement on social media.