What we did

Beard Surgeon sought to document their funding journey and business growth through content inspire more business owners to attend the Direct to Culture event. Collaborating with Translate Culture, we developed a content strategy centred on a conversational interview with Oje, highlighting the brand’s success story and their journey to secure funding. We optimised this content for social media to maximise reach and engagement.

The results

The interview style videos reached 20,000 people organically on social media and played a crucial role in selling out the "Direct to Culture" event, helping Beard Surgeon successfully document their funding journey which propelled the brand to its next level of growth.

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